Dharma Marketing – 5th Edition Anusara Marga

Market Your Authentic Self!

By Kai Hill
Certified Anusara® Yoga Teacher

www.yogatribe.de
Email: kai@yogatribe.de

If you are the grass roots, feet on the ground yoga teacher, who is a householder, class planner, studio cleaner, mat washer and bill payer— marketing yourself and your studio needs to be a priority but who has time?!?!?!

My personal invitation is to You! Come and join me in the first Anusara Marketing online course ever: CELEBRATE AND MARKET YOUR AUTHENTIC SELF.

You can join live with the community or review the lesson whenever you can!

As a marketing expert and Certified Anusara Yoga Teacher, I will guide you seamlessly through The Who, The What, The When and The Why of marketing in a Dharmic way.

My intention is to create an easeful and strong foundation that will help you feel confident and clear in order to expand your yoga business.

CELEBRATE AND MARKET YOUR AUTHENTIC SELF is intended to enable yoga teachers to genuinely express themselves and grow their brand, expand their business in alignment with yoga philosophy and practices, and move towards financial independence while staying connected to the highest principles of Anusara Yoga.

Save the Date(s): Course Starts January 7, 2020

  • Jan 7, 2020
  • Feb 11, 2020
  • March 3, 2020
  • April 7, 2020
  • May 12, 2020
  • June 23, 2020
  • July, 2020
  • August, 2020
  • September, 2020
  • October, 2020
  • November, 2020
  • December, 2020

Tuesdays @ 9 AM EST time

Questions? Email Aline Franco Flores, Administrative Associate, at information@anusarayoga.com

Cost:
$300 for Anusara Licensed Teachers
$480 per year for non-Anusara licensed teachers

Course Outline

Session I – “The Sankalpa Session”– Sankalpa: Your Deepest Heart’s Desire
– Find your vision and mission – create your case
– What is your expertise?
– Best case studies
– Group discussion
– Exercises

Session II – “The Branding Session”– What does branding means?
– Studies and research around the online world
– How to create content for different media
– Expert interview
– How to find your authentic voice
– Find an authentic way of communication
– Expert interview
– Best case studies
– Group discussion
– Exercises

Session III – “The Look and Feel Session”–Look and Feel of Your Online Presence
– How to shoot best photos
– Best tools, best apps, best gadgets to use
– Expert interview
– Best case studies
– Group discussion
– Exercises

Session IV – “The World Wide Web Session”– Web design
– Mobile design
– World of domains
– Blogs
– Newsletters
– Expert interview
– Best case studies
– Group discussion
– Exercises

Session V  – “The Social Media Session”– Social Media: Instagram versus Facebook versus Twitter
– Studies and research around the social media
– Yoga databases
– Helpful yoga links
– Expert interview
– Best case studies
– Group discussion
– Exercises

Session VI  – “The Session of the Audience”– How to Gain Organic Followers on Social Media
– The importance of targeting your audience with “target groups“
– How to interact with your audience
– Following, unfollowing, mentioning, sharing, reposting, creating a story
– Research
– Expert interview
– Best case studies
– Group discussion
– Exercises

Session VII – “The Event Session”– How to Establish Events, Workshops and Trainings
– What are the best web tools to do so
– On-site aspects (space, preparation, volunteers, follow up)
– Expert interview
– Best case studies
– Group discussion
– Exercise

Session VIII – “The Web-Campaigning Session”– Google Ad Words
– Search Engine Optimization (SEO)
– Facebook and Instagram campaigns
– Expert interview
– Best case studies
– Group discussion
– Exercises

Session IX  – “The Business Session”– Business approach
– How to grow your business organically
– How to take care of your numbers
– How to practice patience
– Expert interview
– Best case studies
– Group discussion
– Exercises

Session X – “The Video Session”– Best videos, Best way to Do SWebinars, Online Videos
– Best tools, best Apps, best gadgets to use
– Expert interview
– Best case studies
– Group discussion
– Exercises

Session XI – “The Do–It–Yourself Coaching Session“– Coach yourself
– Design your life
– Education, achievements, credentials, vision
– Expert interview
– Best case studies
– Group discussion
– Exercises

Session XII – “The Networking Session”– How to Establish a Proper Support Network
– How to collaborate with others to increase your reach
– Expert interview
– Best case studies
– Group discussion
– Exercise

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