January – March 2020 Update

The Operations Team works hard to keep in touch with you and continuously improve the Anusara School of Hatha Yoga.

COVID-19 has affected all of us in difficult and beautiful ways that have brought many of us closer to soften the edges and move forward together.   As two teachers remarked recently,

  • “I have felt the most connected to the School and the Kula in the past month more than I have in the past 10 years.”
  • “I am able to take classes with my Anusara friends and teachers all over the world.”

Here are highlights from the first 3 months of 2020:

Response to COVID-19

  • A letter from Anusara School of Hatha Yoga Board President John Seelye was translated into 4 languages, emailed to teachers, put on the website and distributed by Country Coordinators.
  • John Seelye offered a meditation for our global kula on Sunday, March 22.
  • The Operations Team and volunteers created a platform on the School’s website to share live or recorded classes in 6 languages and a form for teachers to continue to submit their offerings.
  • The School is being flexible regarding payment of 2020 license renewals by offering deferments and payment plans.
  • The Operations Team is helping teachers set up online classes.

Efforts to Stay Connected to Country Kulas

  • Board President John Seelye and Operations Team Coordinator Kim Friedman met via Zoom with teachers in China and Spain.
  • Kim met several times with teachers in Mexico. This resulted in the selection of Country Coordinators for Mexico, who are in the process of being trained.
  • The Operations Team provided direct support to Country Coordinators through WhatsApp.
  • The Operations Team started to use WeChat to stay more connected to the Anusara kula in China.
  • Country coordinators served as an important resource for teachers in their country by answering questions, translating communications from the School, sharing updates through email and/or social media to their country’s Kula and learning more about how the School can support teachers.
  • Cara Zaruba Butler, Director of Professional Development, held 3 live Zoom meetings (2 in English and 1 in Spanish) to discuss improvements in the Professional Development Department, including:
    • the new Universal Class Assessment Form
    • the NEW Bridge Program
  • The Board of Directors and Operations Team made a concerted effort to explain the 2020 fee increases:
    • Board President John Seelye wrote a letter to teachers, which was translated into several languages and distributed by Country Coordinators.
    • Country Coordinators were available to answer teachers’ questions.
    • Financial updates were posted to the Teachers’ Lounge.

Marketing and Communications

  • New promotional card in English (which is in the process of being translated into other languages)
  • New bi-weekly e-newsletter
  • Direct emails and re-subscription efforts
  • YouTube channel updates
  • Increased use of Instagram and Facebook
  • Document translations
  • Recruitment of a public relations specialist (on hold until 2021 due to COVID-19)
  • Opening of the School’s design program (Canva) to different countries
  • Website improvements:
    • Updated information
    • Ongoing project to enhance use of the website’s translation capacity
    • Improved Resource Page in the Teachers’ Lounge to contain all pertinent documents and forms in one place.


  • Planning for Samavesha 2021 in Bath, United Kingdom
  • Streamlining of the School’s events policy to facilitate more local and regional gatherings
  • Online gatherings in Italy and Benelux (Netherlands and Belgium)

Professional Development

  • Development of a clear path for teachers to understand the trainings and steps to achieve the next licensing level.
  • Launch of the new Bridge Program
  • Yoga Alliance USA announcement of online teacher trainings
  • Samudra Shakti Online – free monthly continuing education lead by licensed Anusara teachers
  • The School’s first online marketing class led by Certified teacher Kai Hill (Germany)

Organizational Growth

  • The School’s first Business Plan, which sets a clear direction for the School’s growth
  • Improved protection of Anusara’s intellectual property by establishing a new process for ordering manuals (starting in June—details to follow)
  • More sophisticated uses of Mindbody Online to allow for enhanced reporting and data analysis

Looking Ahead

  • Revised Immersion and Teacher Training manuals
  • New 300-Hour Anusara Teacher Training manual for students (rather than individual handouts)
  • New manual regarding the therapeutic application of yoga

Questions? Concerns? Ideas?

Email Aline Franco Flores, Administrative Associate

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