Online Marketing Course
The Anusara School of Hatha Yoga is excited to offer a 12-month online marketing course designed for yoga teachers!
The course will be taught by Certified™ Anusara® teacher and marketing expert Kai Hill.
Start date: January 7, 2020
Cost
Early Bird Special (paid on or before November 7, 2019)
$240 for Anusara Licensed teachers
$360 for non-Anusara licensed teachers
Regular Price (paid on or after November 7, 2019)
$300 for Anusara Licensed Teachers
$480 per year for non-Anusara licensed teachers
Questions? Email Aline Franco Flores, Administrative Associate, at information@anusarayoga.com
Course Outline
This informative and practical course, taught by Certified Anusara teacher and marketing expert Kai Hill, will cover the following topics:
Session I – “The Sankalpa Session”– Sankalpa: Your Deepest Heart’s Desire
– Find your vision and mission – create your case
– What is your expertise?
– Best case studies
– Group discussion
– Exercises
Session II – “The Branding Session”– What does branding means?
– Studies and research around the online world
– How to create content for different media
– Expert interview
– How to find your authentic voice
– Find an authentic way of communication
– Expert interview
– Best case studies
– Group discussion
– Exercises
Session III – “The Look and Feel Session”–Look and Feel of Your Online Presence
– How to shoot best photos
– Best tools, best apps, best gadgets to use
– Expert interview
– Best case studies
– Group discussion
– Exercises
Session IV – “The World Wide Web Session”– Web design
– Mobile design
– World of domains
– Blogs
– Newsletters
– Expert interview
– Best case studies
– Group discussion
– Exercises
Session V – “The Social Media Session”– Social Media: Instagram versus Facebook versus Twitter
– Studies and research around the social media
– Yoga databases
– Helpful yoga links
– Expert interview
– Best case studies
– Group discussion
– Exercises
Session VI – “The Session of the Audience”– How to Gain Organic Followers on Social Media
– The importance of targeting your audience with “target groups“
– How to interact with your audience
– Following, unfollowing, mentioning, sharing, reposting, creating a story
– Research
– Expert interview
– Best case studies
– Group discussion
– Exercises
Session VII – “The Event Session”– How to Establish Events, Workshops and Trainings
– What are the best web tools to do so
– On-site aspects (space, preparation, volunteers, follow up)
– Expert interview
– Best case studies
– Group discussion
– Exercise
Session VIII – “The Web-Campaigning Session”– Google Ad Words
– Search Engine Optimization (SEO)
– Facebook and Instagram campaigns
– Expert interview
– Best case studies
– Group discussion
– Exercises
Session IX – “The Business Session”– Business approach
– How to grow your business organically
– How to take care of your numbers
– How to practice patience
– Expert interview
– Best case studies
– Group discussion
– Exercises
Session X – “The Video Session”– Best videos, Best way to Do SWebinars, Online Videos
– Best tools, best Apps, best gadgets to use
– Expert interview
– Best case studies
– Group discussion
– Exercises
Session XI – “The Do–It–Yourself Coaching Session“– Coach yourself
– Design your life
– Education, achievements, credentials, vision
– Expert interview
– Best case studies
– Group discussion
– xercises
Session XII – “The Networking Session”– How to Establish a Proper Support Network
– How to collaborate with others to increase your reach
– Expert interview
– Best case studies
– Group discussion
– Exercises
